![]() ![]() ![]() What is Marketing Management? (Definition)įirst, let’s look at what marketing management is from the eyes of a famous marketing author and consultant, Philip Kotler. So, let’s find out more about the whole deal with marketing management, so you can start implementing it in your business and reach the top just like the others. It ensures that no matter what happens, your product will be given the best chance to survive in the market. That’s where marketing management plays its part. ![]() Have you ever had sleepless nights thinking about your new product launch, waiting in anticipation, and questioning yourself – Did I make the right choices? Did I do enough? What if my product fails? It is a hellish time for all people in business.Īnd then you find yourself wondering how other businesses just climb to the top of the ladder so effortlessly! How are they doing it? ![]()
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